April 18, 2025
I joined X in 2009, and over the years, I built up thousands of followers. But in recent times, every time I visit X, I get more and more annoyed, and it's Elon Musk's fault.
Table of contents
First off, can I just say I liked the name Twitter? It was perfect. Light, chirpy, harmless. Then, along came a giant black X like someone rage-quit the branding team. Sure, change happens, I get it. But I don’t like it. There, gripe number one out of the way.
I’ve been on (deep sigh) X since 2009. That’s 16 years of scrolling, tweeting, posting, liking, following, unfollowing, blocking, rage-quitting and crawling back again. At my peak, I had over 10,000 followers. More recently, around 3,000. I followed about 2,000. It was all going okay.
Then Elon bought it.
Let me stop you right there—this isn’t going to be a “Musk Bad” rant. I actually like Elon… kind of. He’s a genius, probably from another planet, and honestly, I respect the chaos. But what he’s done to the platform? Oof.
Let’s talk about the one thing that’s turned X into the only platform I actively *dislike*, despite once being the only one I *loved*.
I didn’t invent the term. It’s just the internet’s nickname for a growing tribe of blue-badged users who are... well, kind of the problem.
Now, confession: I am one of them. As in, I have a blue tick. Not the other bit. At least I like to think not. Please don’t write in.
So why do I pay for X Premium? Two reasons:
That’s it. No ego. No clout-chasing. Just practical perks.
There was a time you could ditch the tick, and I did. But now it’s glued to my name like a clingy ex. So here we are.
But here’s where it gets bad.
Elon introduced a scheme where X pays you for being “popular.” Great idea on paper. But here are the rules to earn cash:
Now, I meet all the criteria—except that pesky 5 million impressions bit. Which, by the way, is absolutely bonkers unless you’re already a viral machine.
To give you a sense: over the past 3 months, I managed 146,000 impressions. Sounds impressive, right? But nope, I’m still a cool 4.85 million short. And this isn't a one-time target. It’s a rolling 3-month cycle. Exhausting.
So what do you do? Easy. Post a lot, reply more, get followers, farm engagement. Enter: the Blue Tick Wankers (let’s just call them BTW’s from here to preserve sanity).
These BTW’s post anything—and I mean anything—to get clicks. Half of it’s wildly misleading, deliberately controversial, or flat-out false. Why? Because if it sparks rage, it sparks replies. And replies mean engagement. Engagement means impressions. Impressions mean money.
Quality? Dead. Honesty? Buried. My feed? A digital landfill of clickbait nonsense.
And sadly, some of the accounts I used to admire—real people with thoughtful posts—have turned to the dark side. They’ve joined the BTW army. And now it’s a full-time job just filtering through the nonsense.
Simple: reset button. A digital detox. A scorched-earth social strategy. Call it what you like, but it’s the only way to clean up my feed and start fresh.
So right now, I follow exactly two accounts. And have zero followers. Like a ghost in the machine.
The plan is to slowly follow only the quality stuff. No rage farmers. No BTW's. Just good, useful, honest accounts. Preferably ones *without* blue ticks, because let’s be honest, they’re not chasing coins—they’re just sharing.
It’ll take time for X’s algorithm to realise I’m no longer into nonsense. But eventually, I’m hoping to see more of the stuff I actually care about—and far fewer posts from people claiming 5G gave their hamster anxiety.
That’s the plan anyway. I’ll let you know if it works—or if I end up talking to myself in a very clean, very quiet corner of the internet.
Lee Wisener
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